15 Years of Content

Ramblings from Northern California

Posted on 22 July 2009 by admin (0)

Way back in the stone age of 1994 when I was the wee age of 22 I started a regional weekly newspaper that centered around music and culture. The heart and soul of the Synthesis Weekly has always been it’s regional focus from great writers like Max Sidman, Daniel Taylor, Matt Hogan (RIP), Spencer Teilmann and countless others. It’s still published weekly – even in this lovely economy.

The Synthesis Weekly now has 15 years of content. Mix that with our content license from BAM Magazine (which was California’s largest music magazine) and we have content dating back to 1976. Two years ago everyone was convinced that advertising would more than fund any content based venture but 2009 is a new world. Inventory is high and prices are lower than ever. Regardless of this lack of decent revenue for content we’re in this game for the long haul and even though Synthesis.net has a ton of content the Synthesis Weekly features quite a bit of locally focused content on a regular basis that hasn’t really had a home since 1998 when we shifted gears to focus our online efforts nationally rather than locally.

Lucky for me I have Karen, Jake and Rene who have taken the reigns of all of the regionally focused business which has left me the ability to fully focus on the out of market ventures that we’re currently pursuing. Since they’re driving that boat they made the decision that making a home for this local content is long overdue.

I’m excited that we’re launching Chico.Synthesis.net very shortly as the home for all the Chico / Northern California focused content – it’ll be great to begin that long process of getting this content organized and online.