The Synthesis Weekly now has 15 years of content. Mix that with our content license from BAM Magazine (which was California’s largest music magazine) and we have content dating back to 1976. Two years ago everyone was convinced that advertising would more than fund any content based venture but 2009 is a new world. Inventory is high and prices are lower than ever. Regardless of this lack of decent revenue for content we’re in this game for the long haul and even though Synthesis.net has a ton of content the Synthesis Weekly features quite a bit of locally focused content on a regular basis that hasn’t really had a home since 1998 when we shifted gears to focus our online efforts nationally rather than locally.

Lucky for me I have Karen, Jake and Rene who have taken the reigns of all of the regionally focused business which has left me the ability to fully focus on the out of market ventures that we’re currently pursuing. Since they’re driving that boat they made the decision that making a home for this local content is long overdue.

I’m excited that we’re launching Chico.Synthesis.net very shortly as the home for all the Chico / Northern California focused content – it’ll be great to begin that long process of getting this content organized and online.

We love Austin and since Paula and the boys are portable they generally travel with me (plus – Austin has a ton of great things for kids to do). On the way back to Sacramento we ended up sharing the airplane with a bunch of people we knew from Chico (Big Ben and the Pyrx crew had just played a few shows at SXSW – I think it was their first year there) and everyone was completely worn out. It was a great ride home since those guys mixed with the Synthesis crew made it more fun that your average plane ride.

This video shot and edited by my friend Big Ben features some choice moments with my boys: